GFB: Who’s Behind Your Claim: A.I. or a Real Person

Thursday, September 10th, 2026

When it comes to insurance claims, technology can help make the process faster, but it’s the people behind the process who make sure it’s done right. In this video, Constance Gore, Senior Claims Manager at Georgia Farm Bureau Insurance, explains how experienced claims professionals use technology to help members navigate the claims process, without sacrificing the human connection. Because when life doesn’t go as planned, insurance shouldn’t just be about processing a claim, it’s about helping neighbors get back on their feet.

 

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