Delta Uses AI to Set Airfares. Some Senators are Worried.
Thursday, July 24th, 2025
For more than a year, Delta Air Lines has been exploring how artificial intelligence might revolutionize the way it sets airfares. Several Democratic senators say they’re concerned about what it might mean for consumer privacy and fairness.
Expanding the use of AI to set individualized fares, the senators wrote in a letter, will “likely mean fare price increases up to each individual customer’s personal ‘pain point’ at a time when American families are already struggling with rising costs.”
Read More at The Atlanta Journal Constitution.
