Following its best first quarter sales performance in company history, Kia America’s sales and market share growth continued with April delivering the brand’s ninth consecutive year-over-year monthly sales increase with 68,205 units sold, a 15.5 -percent increase over the same period last year. Sales of Kia’s electrified offerings, which totaled 11,798 units, were up 74-percent over the same period last year and 22-percent over the previous monthly sales record set in March 2023. In addition, Kia’s Carnival MPV achieved record-breaking April sales posting an increase of 52-percent over the previous high in April 2021.  Kia’s SUV sales also set new records with Sportage and Telluride posting increases of 18- and 4-percent, respectively, over the previous same month records set by the models in April 2022.  Overall, Kia’s capable utility vehicles accounted for 71-percent of April sales.

“Trust in the Kia brand in the US market continues to grow as a direct result of our concerted effort to provide customers with compelling design, reliable products, superior quality and best-ever residual values,” said Eric Watson, vice president, sales operations, Kia America. “Kia’s sales momentum will continue as our best-in-class lineup of SUV and electrified models attract and meet the needs of today’s buyers.”

In addition to the monthly sales performance, Kia America announced several initiatives as well as significant industry awards that were bestowed on various models within Kia’s world-class line-up, including:

• The all-new, all-electric 2024 Kia EV9 SUV was shown for the first time in North America at the 2023 New York International Auto Show. As the first three-row EV SUV from Kia, the EV9 is the flagship of the brand’s global Plan S strategy and a pioneer in its segment.

• The 2023 Kia Sportage was named among Autotrader’s Best New Cars of 2023. The redesigned fifth generation of the iconic SUV – available with ICE, HEV and PHEV powertrains – was honored alongside 10 other top vehicles, each chosen for its unique features specific to various lifestyle needs, including interior comfort, build quality, tech features, driving experience and more.

• The arrival of the Stinger Tribute Limited Edition at dealerships nationwide. Limited to just 440 units in the U.S.[i] (and only 1,000 worldwide), the Stinger Tribute Edition ends its six-year production run with unique upgrades that distinctly set it apart from other Stingers.

• Kia announced that the brand’s “Accelerate the Good” Dealer Match program raised $3.779 million for non-profits nationwide. Kia and its dealers selected charities across the U.S., including organizations that help treat and defeat childhood cancer and other life-threatening diseases, help end childhood hunger, provide shelter for youth facing homelessness, provide disaster relief for recovering communities, and offer support for military families.