81% of Consumers Enroll in Free Trial When Offered
Wednesday, July 27th, 2022
U.S. consumers want to hear from their automakers about connected services, safety recalls, warranties, insurance discounts and other benefits, according to a new LexisNexis® Risk Solutions study, "The Driver's Mindset: Connectivity and Connectedness," published today. Insights from more than 2,000 U.S.-based connected car owners1 highlight the opportunities for automakers to further engage with their customers, create new and used vehicle brand loyalists, and realize the return on investment for connected vehicle technology.
"Our study shows that automakers are at a confluence. While automakers face increasing competitive pressure to offer the best vehicle ownership experience, and connectivity is mainstream in many aspects of consumers' lives, there still seems to be lower consumer activation and conversion rates within connectivity programs, despite the benefits," said Dave Nemtuda, head of OEM product, U.S. connected car, LexisNexis Risk Solutions. "The automotive industry can take action on these insights to improve the customer experience, educate consumers on the benefits of connected services and help achieve connectivity-related business objectives."
"Now is the time for automakers to advance their customer journeys and develop a comprehensive customer experience strategy using the advanced data and analytics available today, or face losing to the competition in a challenging market," said Greg Ross, connected car practice lead, motormindz. "Consumers are telling us they are open to the engagement that connectivity provides and, in many cases, they expect it. Automakers can differentiate themselves from other automakers by creating a unique and high-quality customer experience that engages new and subsequent owners throughout the vehicle lifecycle and educates consumers on how connected services can support their needs and busy lives."
