In March 2020, home took on a new and powerful meaning. It became the first line of defense against disease, our refuge and haven, and the place where people found hope during times of uncertainty. As the world contends with year three of the pandemic, rising inflation, and economic volatility, access to safe, stable, and affordable housing continues to play a critical role in the lives of millions of families around the world.    

Today, Habitat for Humanity kicks off its sixth annual Home is the Key campaign to increase awareness around the need for affordable housing and raise funds to help families achieve stability through shelter. Four partners – At Home: The Home Décor Superstore, Carrier Global Corporation, Rocket Mortgage, and U.S. Bank Foundation – are joining the campaign to support Habitat's mission of building homes, community and hope in the U.S. and around the world.

"Home is the key to better opportunities, stability, greater financial freedom, and more secure futures. Through this campaign, we hope to inspire individuals of all ages and diverse backgrounds to join us in our efforts to create a world where everyone has equitable access to a safe and affordable place to call home," said Jonathan Reckford, CEO of Habitat for Humanity International. "We are so grateful for the generous support from our partners and their dedication to advancing Habitat's mission."

Throughout the month of April, the four partner companies are making direct financial contributions to Habitat as well as informing their customers and employees about the importance of affordable homeownership. HGTV and iHeart Media are partnering with Habitat to amplify key messages through social media, digital, print and radio. Local Habitat for Humanity organizations across the country will also hold key dedication ceremonies in conjunction with Home is the Key to celebrate the new homeowners' achievement and thank the partner companies for their support.  

People can support the campaign by donating online and by purchasing select products that send a portion of the proceeds back to Habitat. Habitat also encourages using #HomeIsTheKey on social media and visiting habitat.org/homeisthekey to learn more.