As the COVID pandemic continues, doctors and public health officials are sounding the alarm about the importance of getting a flu shot this year. Flu vaccination rates remain low, with the last CDC report in 2018-19 saying only 39.3% of Georgia residents got a flu shot. 

Facebook announced today new tools to connect users to important information about the flu vaccine and identify the nearest location to receive a flu vaccination. 

Starting today, Facebook users will see reminders at the top of their newsfeeds leading them to the Preventative Health tool for information from the CDC on flu vaccine administration and nearby locations. With millions of Americans still working from home, it is important to provide updated information on vaccine locations that may be different from years past.  

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Facebook also announced they are prohibiting ads on the platform discouraging people from getting vaccinated. While a COVID-19 vaccine likely won’t be available for some time, health authorities recommend taking preventative measures, including getting a flu vaccine, to stay healthy. Ads discouraging the flu vaccine will be rejected globally, starting today. 

According to the CDC, only 48% of U.S. adults received the flu vaccination last year. The CDC recommends people get their flu shot by the end of October, but the sooner people can receive the flu vaccine, the better prepared Americans and health providers will be to control a flu outbreak on top of COVID-19. 

Facebook is also partnering with global health partners, including WHO and UNICEF, to increase messaging around vaccine education and to advance programs of research on vaccine communication. This announcement comes as part of Facebook’s work to help the public health industry build trust in vaccines for the long term.