Bryce McCuin, Director of Marketing for a2b Fulfillment, was recently selected as a member of the Workshop Council for the Performance Driven Marketing Institute (PDMI). 

The PDMI offers the combined voice for those in the performance-driven and direct-to-consumer marketing industry through networking, continued education, effective advocacy and necessary marketing. The goal of the Workshop Council is to create educational opportunities to increase the understanding of new and evolving technologies and best practices, while simultaneously lifting the awareness of the PDMI to marketers and other companies involved in Direct-to-Consumer marketing. 

The council is chaired by Andrea Pass, owner of Andrea Pass Public Relations, who hosted a successful session Home Shopping in the Age of Digital and eCommerce at the PDMI East Virtual Event in the spring of 2020. The Council is currently finalizing plans for its next session in October and plans for several new exciting topics well into 2021. 

“This council is a wonderful mix of both marketers and suppliers,” says McCuin. “As a forward-thinking group of industry experts, the PDMI Workshop Council strives to create cutting-edge educational sessions, webinars and podcasts. It is a great opportunity to provide value for the PDMI members, but also educate ourselves in the process.”

For more information on a2b Fulfillment – visit www.a2bf.com.