Metova, a world-leading provider of mobile, connected car, connected home and IoT Solutions,  announced findings from a "Mobile First" survey on healthcare and technology revealing the sentiment of over 1000 consumers who currently have healthcare. The survey was conducted to research the growing trend of "Mobile First" in which consumers prefer to perform everyday tasks and utilize services on their smartphones. Notably, over 80% would be more likely to visit a doctor or seek treatment if they could see the exact out-of-pocket cost on their smartphone while three-quarters are interested in viewing and managing their health care benefits using a smartphone.

"It's impressive to see how having a clear understanding of out-of-pocket cost on a smartphone would have a powerful positive effect on consumers' deciding to seek treatment or even visit a doctor," said Jonathan Sasse, CMO at Metova. "Our sentiment surveys overwhelmingly demonstrate that the new connected consumer is ready and wanting to manage a wide range of facets of everyday services all via their smartphone, and that a person will choose one business, or even a doctor or insurance providers over another based on this mobile experience."

Other findings include 9 out of 10 people would like a smartphone app that provides notification when a doctor sends a prescription along with the pharmacy location and pickup time. In addition, 60% would like to purchase eyeglasses or contact lenses using their smartphone.

"The healthcare industry is overdue for disruption. Consumers want more transparency, convenience, and control of their own healthcare. And until recently, there have been very few solutions that deliver on those demands," said Ken Erickson, CEO at Bridge Purchasing Solutions. "Our new program, Bridge Vision, empowers consumers through mobile access, transparent pricing, and the freedom to spend their vision benefit according to their own needs and lifestyle."

Key Metova Healthcare and Technology survey findings include:

• Almost three-quarters are interested in viewing and managing their health care benefits using a smartphone

• Over 80% would be more likely to visit a doctor or seek treatment if they could see the exact out-of-pocket cost on their smartphone

• 9 out of 10 people would like a smartphone app that provides notification when a doctor sends a prescription along with the pharmacy location and pickup time

• 60% would like to purchase eyeglasses or contact lenses using their smartphone

Metova provides a full range of services from strategy to implementation designed to enable businesses to lead their market and increase customer loyalty by leveraging emerging IoT, mobile, web, connected home, connected car and other technologies. As a key development and strategic partner for leading 'connected' and Mobile First companies including Yale Locks TruGreen, Bridge Purchasing Solutions and Travel Nurse Across America (TNAA).