In what will likely be the most valuable publicly-disclosed, single-domain transaction of 2018, the super-premium domain name “ICE.com” has been sold in a private, confidential transaction for $3.5 million.

As the internet has matured, single-word “.COM” domains have increased in value due to their exceptional branding and marketing potential. Shorter domains – such as the three-letter ICE.com – often command even higher premiums. Until now, ICE.com served as the internet address for a successful eCommerce business selling consumer jewelry products. Under current market conditions, the value of the domain asset grew to exceed the value of the business itself.

Grit Brokerage represented the seller and Brannans.com represented the buyer in the transaction, which has successfully closed – facilitated by Escrow.com.*

“For less than the cost of a single, 30-second Super Bowl ad, we were able to acquire a powerful, single-word domain name with significant long-term value for our client,” said David Clements, CEO of Brannan’s. “Major enterprises are recognizing the value and competitive advantages these premium domains deliver.”

Brian Harbin, owner of Grit Brokerage, added, “I’m enthusiastic that my client was able to fully monetize the digital asset they’d developed over 19 years – realizing significant gains over the previous sale price. I’m grateful and humbled to be part of a deal that was a win-win-win for everyone involved. And I’m honored to be a small part of the initiative to advance the domain industry by educating consumers on the value of digital assets.”