Auto Sales Expected to Lift in May, Edmunds Forecasts

Staff Report

Tuesday, May 29th, 2018

Edmunds forecasts that 1,565,683 new cars and trucks will be sold in the U.S. in May for an estimated seasonally adjusted annual rate (SAAR) of 16.7 million. This reflects a 16 percent increase in sales from April 2018 and a 3.5 percent increase from May 2017.

"The summer selling season is off to a healthy start," said Jeremy Acevedo, Edmunds manager of industry analysis. "Despite rising gas prices, shoppers are clearly demonstrating their confidence in the strength of the economy as they continue to seek out larger, more expensive vehicles."

Edmunds experts note that Memorial Day sales events could contribute to this lift as well.

"Inventories of in-demand vehicles such as light trucks are still running high, so automakers are motivated to make this holiday weekend sales event count," Acevedo said. "Depending on how shoppers respond, this could set the trend for even sweeter deals as we head deeper into the year."

SALES VOLUME FORECAST, BY MANUFACTURER

Sales
Volume

May 2018
Forecast

May 2017

April 2018

Change from May
2017

Change from April
2018

GM*

268,648

237,364

237,464

13.2%

13.1%

Ford

235,602

240,250

203,856

-1.9%

15.6%

Toyota

216,947

218,248

192,348

-0.6%

12.8%

Fiat Chrysler

210,225

193,040

184,149

8.9%

14.2%

Honda

152,645

148,414

125,701

2.9%

21.4%

Nissan

125,298

137,471

87,764

-8.9%

42.8%

Hyundai/Kia

118,574

118,518

106,648

0%

11.2%

VW/Audi

52,112

49,211

47,898

5.9%

8.8%

Industry

1,565,683

1,513,415

1,349,746

3.5%

16.0%

*GM sales totals for April 2018 are estimated

**NOTE: May 2018 had 26 selling days, May 2017 had 25 and April 2018 had 24.

Edmunds estimates that retail SAAR will come in at 13.6 million vehicles in May 2018, with fleet transactions accounting for 18.5 percent of total sales. An estimated 3.4 million used vehicles will be sold in May 2018, for a SAAR of 39.3 million (compared to 3.5 million — or a SAAR of 39.2 million — in April).

MARKET SHARE FORECAST, BY MANUFACTURER

 

Market
Share

May 2018
Forecast

May 2017

April 2018

Change from May
2017

Change from April
2018

GM

17.8%

17.2%

18.0%

0.6%

-0.2%

Ford

15.2%

15.0%

14.7%

0.2%

0.5%

Toyota

14.0%

14.2%

13.5%

-0.2%

0.5%

Fiat Chrysler

12.7%

12.4%

13.1%

0.3%

-0.4%

Honda

9.5%

9.7%

8.6%

-0.2%

0.9%

Nissan

8.2%

8.6%

9.9%

-0.4%

-1.7%

Hyundai/Kia

7.6%

8.2%

6.8%

-0.6%

0.8%

VW/Audi

3.3%

3.3%

3.2%

0%

0.1%