The Fayette Chamber of Commerce and Fayette Visioning announced that each has updated their logos to reflect the fonts, colors and design elements of the new Fayette County brand mark.  The Fayette Chamber and Fayette Visioning updated their logos to represent their roles in the new marketing strategy to attract business investment and talent to the county.

As lead organizations implementing the marketing strategy, the Fayette Chamber and Fayette Visioning moved quickly to adopt the look and feel of the new brand. “The new logos will complement the new Fayette County mark to allow both entities to co-brand, present a unified look and build a competitive brand for Fayette,” said Kimberly Schnoes, 2017 Fayette Chamber Board Chair. “Because the Fayette Chamber and Fayette Visioning spearheaded the initiative to develop a countywide brand, it is important that our branding is consistent with the new design.”

Developed by marketing agency, DCI, the three-year marketing blueprint and brand mark will enhance economic development, talent attraction and community cohesiveness for Fayette County.

“The new Fayette County brand mark, ‘Create Your Story’ is for the entire county and builds a sense of community,” stated Randy Weaver, chair of Fayette Visioning. “We hope that Fayette County businesses and organizations will consider using it so that people recognize that Fayette County has a brand and that we are a great place to live and do business.”

The new Fayette Chamber logo is now on the website and will be adopted on all printed collateral and other signage over the next few months. Fayette Visioning’s new logo will also roll out across online and printed materials in the same timeframe.

Businesses and organizations wishing to use the new Fayette County brand may contact the Fayette Chamber to receive the required files and guidelines.