Auto Sales Staying Strong in February, Forecasts Edmunds

Staff Report

Friday, February 24th, 2017

Edmunds, the leading car shopping and information platform, forecasts that 1,331,787 new cars and trucks will be sold in the U.S. in February for an estimated Seasonally Adjusted Annual Rate of 17.6 million. This reflects a 17 percent increase in sales from January 2017, but a 1 percent decrease from February 2016. Even though February is historically a slow sales month, it gets a nice bump from the President's Day holiday weekend when auto sales are usually 20 percent higher than an average February weekend.

"The holiday weekend is likely a contributing factor to strong sales in February, but we're also seeing signs that automakers are starting to be a bit more aggressive to move cars off the lot," said Jessica Caldwell, Edmunds executive director for industry analysis. "Fleet sales were robust in February, and incentives are continuing to rise. While trucks and SUVs don't need as much help to find interested buyers, inventories of passenger cars have been building."

SALES VOLUME FORECAST, BY MANUFACTURER

 

Sales Volume

February 2017 Forecast

February 2016

January 2017

Change from February 2016

Change from January 2017

GM

240,795

227,825

195,909

5.7%

22.9%

Ford

208,627

216,045

171,186

-3.4%

21.9%

Toyota

179,593

187,954

143,048

-4.4%

25.5%

Fiat Chrysler

169,514

187,318

152,218

-9.5%

11.4%

Nissan

129,561

130,911

112,319

-1.0%

15.4%

Honda

117,685

118,986

106,380

-1.1%

10.6%

Hyundai/Kia

96,054

102,746

82,133

-6.5%

16.9%

VW/Audi

38,669

34,039

36,711

13.6%

5.3%

Industry

1,331,787

1,344,983

1,138,241

-1.0%

17.0%

 

*NOTE: February 2017 had 24 selling days, February 2016 had 24 and January 2016 had 24.

Edmunds estimates that retail SAAR will come in at 13.5 million vehicles in February 2017, with fleet transactions accounting for 23.3 percent of total sales. An estimated 3.4 million used vehicles will be sold in February 2017, for a SAAR of 37.9 million (compared to 3.0 million – or a SAAR of 37.9 million – in January).

MARKET SHARE FORECAST, BY MANUFACTURER

Market Share

February 2017 Forecast

February 2016

January 2017

Change from February 2016

Change from January 2017

GM

18.1%

16.9%

17.2%

1.1%

0.9%

Ford

15.7%

16.1%

15.0%

-0.4%

0.6%

Toyota

13.5%

14.0%

12.6%

-0.5%

0.9%

Fiat Chrysler

12.7%

13.9%

13.4%

-1.2%

-0.6%

Nissan

9.7%

9.7%

9.9%

0.0%

-0.1%

Honda

8.8%

8.8%

9.3%

0.0%

-0.5%

Hyundai/Kia

7.2%

7.6%

7.2%

-0.4%

0.0%

VW/Audi

2.9%

2.5%

3.2%

0.4%

-0.3%