The holiday season is the most important revenue generator for retailers. Due to changing customer expectations and preferences, research has shown that retailers have struggled to reach their goals in recent years. The National Retail Federation reported that during the 2015 season alone, sales were well below their forecasted growth of 3.7 percent.

Analysts are pointing to a combination of poor in-store customer experiences and an inability for retailers to win customers online. This indicates a need for retailers to impress customers on both fronts, with an exceptional in-store experience and a digital shopping experiences that is simple and seamless.

This month, TeleTech's eNewsletter, Dialogue, takes a close look at how retailers can stand out and reach their holiday goals by optimizing the complete shopping experience.

The August issue includes:

• A look at seven ways retailers can provide a better holiday shopping experience.

• An in-depth resource highlighting how to build momentum around an omnichannel program.

• Insight into how to identify inefficiencies in contact center operations.

• An infographic that shows how companies are investing in customer service technologies.