Krispy Kreme Doughnuts, Inc. and NCR Corporation, the global leader in consumer transaction technologies, through the NCR Foundation, today announced a donation of $50,000 to The Salvation Army. Additionally, to celebrate the recent nationwide launch of their new mobile app, Krispy Kreme is opening up their app during this holiday season to invite guests to donate directly to The Salvation Army.

Earlier this year, Krispy Kreme worked with NCR to build and deploy the Krispy Kreme Rewards mobile app. Unlike other apps in their space, the NCR platform enables Krispy Kreme to uniquely connect their guests with special invitations and messages based on their location and rewards membership. During the holidays, Krispy Kreme is able to augment this experience with an additional invitation to share in the Joy of Giving with a donation to The Salvation Army.

“Partners such as the NCR Foundation and Krispy Kreme are vital to the success of our mission,” said Major Todd Hawks with The Salvation Army. “The iconic red kettles will always remain part of our annual fundraising effort. But as we move toward a cashless society, we have to have methods and ways for people to be able to give. We are truly grateful for the innovation and the generosity from both NCR and Krispy Kreme."

"We truly believe and live our mission ‘to touch and enhance lives through the joy that is Krispy Kreme.’ Part of that joy is an opportunity to give and support others in need this Holiday season," said Tony Thompson, CEO of Krispy Kreme. “Many retailers open their doors to The Salvation Army this time of year. We’re honored to open our Krispy Kreme Rewards app to them as well.”

The app has been rolling out across the United States over the past few months and should be available in all U.S. markets by the end of the year. NCR, Krispy Kreme and The Salvation Army will celebrate the launch of the app at a December 2 special event, hosted at the Krispy Kreme retail location on Ponce De Leon Avenue in Atlanta.

“Omni-channel consumer engagement creates additional opportunities for restaurant operators to connect with their guests in a more personalized way,” said Paul Langenbahn, President of NCR Hospitality. “We are honored to partner with The Salvation Army’s Red Kettle so they can continue year-round efforts at helping those who would otherwise be forgotten.”

Fans can download the Krispy Kreme Rewards App free from the app store at www.itunes.com/appstore or Google Play. New features will quickly be added to the rewards app, including the ability to share the Krispy Kreme joy with other members by gifting points.