Good morning. Customer loyalty is a tricky thing: hard to get, relatively easy to maintain, and hard to win back once it’s lost. Inertia is a powerful force, which is why consumers keep the same bank account for an average of 17 years.

So it was fascinating to hear Delta Air Lines CEO Ed Bastian and Riyadh Air CEO Tony Douglas talk to Fortune’s Alyson Shontell about building loyalty in this climate during the recent Fortune Global Forum. Both carriers have an opportunity to recruit new loyalty members—Delta in becoming the first U.S. carrier with direct flights to Saudi Arabia, between Atlanta and Riyadh, and newcomer Riyadh Air getting 400,000 signups for its loyalty program in its first 10 days. Some advice:

Read More At: Yahoo