Blue Fern Merchant Launches Interactive eShop

Staff Report From Newnan CEO

Tuesday, December 5th, 2017

Blue Fern Merchant announced today the launch of its new interactive website. The site offers home design fans unique branded merchandise and easy appointment booking for interior design and home styling consultations with Lori Duncan, Newnan’s most indemand interior designer. Lori’s bi-weekly blog post series launches next week and will include topics centered around interior design, homemaking, decorating, country life and southern living.

“Blue Fern Merchant is committed to bringing inspiration to life in homes across Atlanta,’” says Duncan of her uniquely styled store on Greenville Street. “Beyond our eclectic mix of vintage pieces, home decor and gifts, we offer a full range of interior design services that you can now book online, from barn doors and window treatments to look books and whole home remodels.”

The Newnan native is passionate about promoting both the historic downtown area and local Georgia craftspeople who create heirloom-quality pieces for Blue Fern clients.

“Keeping our sourcing local, vintage and restyled keeps our boutique shop and project management services at attainable prices for Georgia families who want to affordably update their homes.”

The new website has a clean design, mobile functionality, and enhanced rich content focused on Lori’s mission to make Newnan into a nationally known destination. went live in celebration of Cyber Monday, just in time for last-minute Christmas shopping. It was designed by another women-owned small business in Georgia, Peach State Productions.

“We are so excited about this new website launch and the wealth of information it provides for customers, investors, partners and media, to better understand the Blue Fern Merchant story and Lori’s incredible design aesthetic,” said Emily Ray, Creative Director of Peach State Productions. “This new site will give Lori’s existing clientele and first-time visitors to Newnan an informative experience as Blue Fern continues to grow its presence in the City of Homes.”