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About Rieva Lesonsky

Authored 5 articles.

Rieva Lesonsky, founder and CEO of GrowBiz Media, is a widely recognized small-business expert and author of the bestselling book Start Your Own Business. Former Editorial Director of Entrepreneur Magazine, Rieva has been meeting with, consulting to and speaking to America’s SMBs—and the big corporations that want to reach them—for over 25 years. This experience has given her an inside perspective on what entrepreneurs want, how to connect with them, and how to help them grow successful businesses. Rieva has worked with B-to-B marketers including American Express, Dell, State Farm and many others, and with organizations including ASBDC, SCORE and the SBA, to market to and educate entrepreneurs.

    Articles

  • 4 Ways to Capitalize on Consumers’ Desire to Support Local Business

    Features, July 18, 2016

    Good news for small retailers (and, indeed, for all small businesses): Consumers prefer local businesses to national chains, according to a new study by GoDigital. How can you capitalize on this preference, and more effectively market your retail store to local customers in a way that appeals to their natural preference for shopping local? Here’s what the report had to say.

  • The Top 5 Workplace Injuries and How to Prevent Them

    Features, June 24, 2016

    Does the thought of a workers’ compensation claim at your small business strike fear in your heart? When an employee is injured on the job, the resulting medical costs can dig deep into your business’s bottom line. The best way to avoid this costly expense is to prevent workplace injuries in the first place. Travelers Insurance recently conducted a study to find out what the most common workplace accidents and injuries are, with an eye to helping you avoid them.

  • Are Exhausted Employees Destroying Your Business?

    Features, May 24, 2016

    Very few entrepreneurs get enough sleep, and the “sleep shortage” is affecting employees too. Seven out of 10 workers in a recent survey (PDF) by Accountemps/Robert Half report they are frequently tired on the job — which could be putting your business at risk.

  • Lessons to Learn on Great, Terrible Customer Service

    Features, April 07, 2016

    There’s a lesson to be learned from everything — even from horrible customer service experiences. What can your small business learn about providing better customer service from the worst customer service mistakes other businesses make? The 2016 24/7 Customer Engagement Index has some answers.

  • Should You Hire Overqualified Employees?

    Features, February 04, 2016

    When hiring, have you ever thrown away a resume from a candidate who sounded far too overqualified? According to some new research, you may have made a big mistake. A study from the Journal of Applied Psychology followed job candidates who were hired for roles they were overqualified for, either by experience or education. Turns out, the overqualified employees performed better at their jobs than the average employee.